B2B Industrial Marketing

TANVI MORE

B2B Industrial Marketing Consultant

Helping industrial manufacturers build predictable sales pipelines through digital strategy & execution.

5+ years in B2B industrial marketing  |  Currently with Olio Maximus (Olio Global AdTech)

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Capabilities

What I Specialize In

01

Industrial Brand Positioning

Helping machinery & equipment manufacturers move from "local supplier" to "category authority."

02

B2B Lead Generation Strategy

Google Ads, SEO, LinkedIn — specifically for industrial buying cycles (6–18 months).

03

Sales Pipeline Development

From first inquiry to qualified RFQ — building systems that connect marketing to revenue.

04

Client Growth Consulting

Discovery, diagnosis, strategy, and execution for manufacturers in the ₹10–150 Cr range.

Currently Working With

Industrial B2B Growth Consultant

Olio Maximus — A Vertical of Olio Global AdTech

oliomaximus.com

Olio Maximus is India's specialized B2B growth agency for industrial manufacturers.

Google Partner Meta Partner
0 years working exclusively with OEMs, machinery manufacturers, and engineering companies.
Domain Expertise

Industries I've Worked With

Six industrial verticals, one growth playbook adapted to each buying cycle.

Industrial Machinery & Equipment

Industrial Machinery & Equipment

CNC, automation, process equipment, packaging machines

Engineering, Fabrication & EPC

Engineering, Fabrication & EPC

PEB structures, turnkey solutions, civil + steel integration

Food Processing & Packaging Equipment

Food Processing & Packaging Equipment

Processing lines, packaging systems, handling equipment

Special Purpose Machines (SPMs)

Special Purpose Machines (SPMs)

Custom-built machines, automation, testing equipment

Process Engineering & Piping

Process Engineering & Piping

Fluid handling, valves, piping solutions, thermal systems

Industrial Components & Materials

Industrial Components & Materials

Forgings, castings, FRP products, precision components

Process

How I Work

1

Estimate the Business

Every engagement starts with understanding the business: revenue model, sales cycle, buyer profile, and competitive landscape.

No templates. No shortcuts.

Strategize the Plan

Build a channel-specific growth plan: which platforms, which keywords, which buyers, which content — all mapped to the client's sales goals.

2
3

Execute & Optimize

Run campaigns, track leads to pipeline, review weekly, optimize monthly.

Every rupee accounted for.
Results

What Changes When the Marketing Actually Understands Manufacturing

Not vanity metrics. Qualified enquiries, shorter sales cycles, and pipeline that shows up in the CRM — delivered through my work at Olio Maximus.

0×
Qualified leads
Nexgen Machines
₹0Cr+
Pipeline influenced
Atlas Technologies
0%
Average deal value growth
Gulmohar
0%
Organic search traffic
MarcoPolo
Selected Work

Two Engagements. Two Very Different Buyers.

Food Processing Equipment · Pune, India

Nexgen Machines

Challenge

A namesake competitor was diluting brand recall. 70% of inbound enquiries were wrong-fit retail buyers, while industrial clients looked elsewhere for a technically superior product.

Approach

Repositioned the brand around food-safety engineering authority, rebuilt the website as a technical qualification platform, and ran SEO + LinkedIn demand generation for plant heads and procurement teams.

7.5×
Qualified leads
28×
Website traffic
26%
Faster sales cycle
₹6.8Cr
Revenue influenced
Asphalt & Concrete Plants · Heavy Infrastructure

Atlas Technologies

Challenge

Highway contractors researching batching plant suppliers couldn't find Atlas online. Less capable competitors, with stronger digital presence, were capturing the RFQs.

Approach

Repositioned Atlas from "equipment vendor" to "infrastructure partner," rebuilt the site around project type with contractor-grade SEO, and produced technical videos for each plant category.

4.5×
Contractor enquiries
+557%
SEO traffic
+65%
Average deal size
₹22Cr
Pipeline influenced
0+
Industrial clients served
0+
Years in B2B marketing
0
Industries covered
0+
Campaigns managed
Tanvi More
A Note
I work with industrial manufacturers — the kind of companies that build machines, structures, and systems that keep India's economy running.

Most of these businesses have incredible engineering but invisible brands. My work is to close that gap — make the market see what the factory floor already knows.

If you're a manufacturer looking to grow beyond referrals and exhibitions, I'd be happy to have a conversation.

M Tanvi
B2B Industrial Marketing Consultant
Get In Touch

Let's talk about your pipeline.

Message on WhatsApp Connect on LinkedIn
Email
tanvi@olioglobaladtech.com
Phone
+91 70585 11334
Location
Pune, Maharashtra